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Quantum physics turns out to be a surprisingly illuminating lens for a foundational pillar of company success: ecosystem strategy. A little physics. A lot of business reality. And a bit of fun.

Welcome to the Ecosystem Entanglement™ Series by Lori Salow Marshall — a practitioner’s view on commercializing deep tech in hyperbolic markets. Also available on LinkedIn.

Written for founders, investors, private equity and enterprise leaders — and for anyone who has ever said “we’re not ready for ecosystem yet.” Bring your questions. Look forward to the dialogue.

A note on the quantum physics: we borrow from it lightheartedly throughout. Not to oversimplify a beautiful science, but because entanglement, superposition, decoherence, and Einstein’s famous skepticism turn out to be surprisingly illuminating lenses for the strategic challenges of building and scaling technology companies today. The physics is real. The business challenges are real. The connection between them is — we’d argue — a little bit spooky.

About the Author

Lori Salow Marshall is Co-Founder of Quantum Links™ Group, a strategic advisory firm focused on the commercialization of quantum computing, physical AI, agentic AI, and sovereign technology. She brings board-level strategic credibility with hands-on c-suite operational execution — from start-up to multi-billion dollar partner ecosystems, enterprise GTM, product strategy, and corporate governance.

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