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Quantum physics turns out to be a surprisingly illuminating lens for a foundational pillar of company success: ecosystem strategy. A little physics. A lot of business reality. And a bit of fun.

Welcome to the Ecosystem Entanglement™ Series on Substack (also available on LinkedIn) — a practitioner’s view on commercializing deep tech in hyperbolic markets.

It is written for founders, investors, private equity and enterprise leaders, as well as for anyone who has ever said “we’re not ready for ecosystem yet.” Feel free to bring your questions. Look forward to the dialogue.

A note on the quantum physics: we borrow from it lightheartedly throughout this series. Not to oversimplify a beautiful science, but because entanglement, superposition, decoherence, and Einstein’s famous skepticism turn out to be surprisingly illuminating lenses for the strategic challenges of building and scaling technology companies today.

The physics is real. The business challenges are real. The connection between them is — we’d argue — a little bit spooky.

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